A rose and all that.

Actually, the name We’re Being Robbed was chosen first. I had a list of names going for this project that all spoke to the same predicament:

That every day humans draw the short straw too much from a society that’s become increasingly complicated.

I poured through names and just kept adding to the list. There were a lot of contenders, but this one just spoke to me. It was dead on, we’re being robbed in all sorts of arenas in life. It was in keeping with vision to keep it appropriately light hearted. We’re not attacking today’s society altogether, we’re observing the way the new normals in modernity impact our lives. Sometimes it’s funny, other times serious, and occasionally there’s a win. There’s upsides to our modern lives, too.

After the name was selected, I needed a catchy tagline.

In trying to piece together a catchy phrase, we found the inspiration in Shakespeare’s Othello. The text reads:

“The robbed that smiles, steals something from the thief.”

_{Othello’ (1602-4) act 1, sc. 3, l. 208}

We adapted our tagline to read:

We’re being robbed, still something from the thief.

That line packed the punch we need. Laughing back at modern inconveniences does give us something in return. It’s hard to put it into words, there are many ways. How would you put it?

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The project has been a blast so far. The logo, the design, the publishing first articles, the experimenting with all the possibilities, have all been rewarding; challenging, too.

I look forward to the day We’re Being Robbed is full of posts from all kinds of contributors who love to poke fun at the new insane truths about living in the now.

And reader, the question above is not rhetorical!

How is the quote from Othello uncannily apt for the purpose?